Northsound Media offers an easy and
affordable solution
We will design a professional and interesting
e-newsletter and send your e-newsletter to thousands of recipients
all at once! With the use of Constant Contact™ we will help you
build your emailing list, create newsletters and send them to your
clientele. You can also track how many recipients looked at your
e-newsletter and how many clicked through to your website!
E-Newsletters vs Print
Compared to newsletters, e-newsletters are cost effective and we do not have to
use a stamp. The other reason of cost effectiveness is that e-newsletters are not printed but are sent through the internet which is cheaper.
E-newsletters do not pollute the earth in any way as the newsletter is sent via soft copy, we do not need to recycle, or throw away the e-newsletter.
Newsletters are easy to disseminate and as a compact nature, it is sent to an area of a particular audience (Bear, 2007). E-newsletters are sent
to the intended audience and readers
spend 51 per cent of their time reading newsletters (Nielsen, 2005).
E-newsletters are more interactive and moving graphics can be included and is more interesting compared to the printed newsletters which only produce still images.
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The targeted audience wants information fast, so an alternative to send newsletters;
Sending e-newsletters saves time compared to traditional newsletters as
a message sent via email is reached by the receiver faster than normal snail mail. It allows the intended receiver to receive the newsletter almost instantly.
(Wilcox & Cameron, 2006).
Contact
us today to find out more about starting your email campaign!
Bear, JH 2007, ‘Magazines vs. Newsletters – What is the difference between magazines and newsletters’, at
http://desktoppub.about.com/od/newsletters/f/magnews.htm
- Nielsen J. at http://www.nngroup.com/reports/newsletters
-Wilcox, DL & Cameron, GT. 2006, ‘Public Relations: Strategies and tactics’, 8th edition, Pearson Education Inc, United
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